Monitoring and Evaluation for Advocacy and Influencing

Watch this 6 min. video for a general overview of the Monitoring & Evaluation Guidance for Advocacy/Influencing, and the Advocacy and Influencing Impact Reporting (AIIR) Tool.

Reporting Advocacy and Influencing in PIIRS

Check on this webinar hosted by the MEL Advocacy Working Group on reporting advocacy into PIIRS for FY18

Here is the PowerPoint that was used to guide the discussion:

In order to unpack the WHO, WHAT, HOW and WHY of social change, CARE has developed a list of MEL standards as guidance when creating a MEL framework. In accordance to those standards, we have created additional guidance with tools and resources that pertain to CARE’s advocacy work. It is evident that advocacy and influencing work will play a large role as we aim to multiply our impact. Therefore, the need for MEL in advocacy work is more important than ever.

This document aims to provide guidance for staff to monitor and evaluate the effects of CARE’s advocacy and influencing work. Rather than presenting a step by step guide, the following provides a series of options to choose from, depending on who you are trying to influence, how you aim to influence, how you want to capture the effects of this effort, and what resources you have to achieve this.

There are hundreds of different tools that different organizations have used to measure the effects of their advocacy and influencing work. Each tool is designed for a different purpose, and there are always trade-offs in the choices you make. So, we recommend considering the following when you make your choice:

  1. What questions do you want to answer about your initiative, and why the answers matter?
  2. What are the characteristics of the initiative?
  3. What do you need the evidence for and who needs it?
  4. What approaches and methods are available to best answer your questions?
  5. What level of capacities and resources are available?

Keep in mind, there is no best method for MEL within advocacy and influencing work. Each method and tool has strengths and weaknesses. So, we recommend you apply a combination of methods and tools.

Feel free to reach out to Amanda Mathies ( or Tom Aston ( for any questions or support in operationalizing the tools.

Advocacy and Influencing Impact Reporting (AIIR) Tool

This tool has been developed to gather further information and evidence on CARE’s advocacy or influencing win. At CARE, advocacy is defined as “the deliberate process of influencing those who make decisions about developing, changing and implementing policies to reduce poverty and achieve social justice.[1]” Influencing and advocacy can go beyond government policies, it can include influencing governments, donors or NGOs to adopt a CARE program model or influencing the private sector to change their company policies or operating practices.

This tool captures the significance of the win, the level of CARE and our partner’s contribution, who stands to benefit from the change, and what evidence do we have to support a claim of change or impact. With the wide range of successes within influencing work and the various roles CARE may have played in this win, this tool allows us to identify how significant the win is as well as the significance of CARE’s contribution and our partners.





[1] See CARE International Advocacy Handbook for more information

Examples of CARE's AIIR Tool

Peru Nutrition

Resilience in Madagascar

Women's Empowerment in Vietnam

mHealth in India

FOREST in Uganda

VSLA's in Malawi

Inheritance Law in Egypt

Additional resources and tools can be found on the CARE International SharePoint page here.

Advocacy Success Stories

The AIIR tool has also been useful in developing advocacy success stories across CARE. If you are interested in developing an advocacy success story based on a completed AIIR tool, reach out to Rasha Natour (

Inheritance Law in Egypt

Overview of CARE's Advocacy in FY17

CARE's reported advocacy initiatives based on PIIRS FY17 Impact Data

Infographics by Outcome Area
Food & Nutrition Security and Climate Change Resilience

Sexual and Reproductive Health and Rights

Life Free from Violence

Women's Economic Empowerment

Humanitarian Action and Emergencies

FY17 PIIRS Indicator 20 Data by Outcome Area